UTS Visual Communication

UTS Visual Communication

Madi Chan
Tutor: Aaron Seymour

AGDA National Graduate of the Year 2021


Greenie is a fictional agricultural biotech corporation that aims to unpack the complexities of the GM food debate in a playful but provocative way. Some are concerned that humans interfering with 'nature' is unethical and that large corporations will have control over the use and distribution of GM seeds. On the other hand, food scientists are tackling the question of how we feed 10 billion people sustainably by 2050.

The poster series prompts us to question the tensions around nature and technology, our convenience culture and corporate monopolisation. We must question the role of GM foods because they have the potential to create alternative futures — whether desirable or not. The Greenie project is designed to ignite these discussions within the food marketing industry and our broader consumer culture.

We acknowledge the Gadigal people of the Eora Nation, the Boorooberongal people of the Dharug Nation, the Bidiagal people and the Gamaygal people, upon whose ancestral lands our university stands. We also pay respect to the Elders both past and present, acknowledging them as the traditional custodians of knowledge for these lands.