Galea – Secret Life of Sharks is a project that aims to reshape societal perceptions of sharks by sparking curiosity, building knowledge and reframing narratives. In the past 50 years, the population of sharks has dropped by 71%, with many species facing extinction at the hands of humans. The culture-driven vilified image of sharks, spurred on by the 1975 film Jaws, is currently one of the most significant challenges for their conservation. To prioritise and foster support for shark conservation, we must reframe the narrative and shift the public perception of sharks to a more positive outlook – one of interest and curiosity rather than fear and hatred. Clarifying gaps of knowledge and misconceptions about sharks through visual communication can shift public perception and help guide future conservation efforts. This project focuses on disrupting the 'Jaws Effect' and shifting the narratives around sharks through illustration and data visualisation.